Books

Construye tu sueño 2.0

AUTHOR: Luis Huete
EDITORIAL: LID Editorial
YEAR: 2019

*Note: this book is only available in Spanish.

 

With the right tools, every person can build his personal dream, ambitious things in him that might seem impossible at the moment he poses them, and make his life an interesting, intense, exciting, intelligent and comforting experience. Build your dream 2.0 offers tools to turn personal and professional life into an exciting reality. The book masterfully reveals the strategies to achieve true personal progress and integrate plans that are often in conflict: the professional and the personal, success and achievement, today and tomorrow. It is a book for people with ambition, to live up to opportunities and to build dreams without being corrupted. In this totally renewed edition, the author introduces new concepts and simplifies and restructures the content to help readers become more owners of their journey through life.

logo_fnac

Vitaminas y Vacunas para la empresa de hoy

AUTHOR:Luis Huete, Carlos Escario, Javier García Arevalillo, Vicente de los Ríos, Marta Casasola, Juan Miguel Poyatos, Emilio Llopis, Encarnita del Amor, Marisa Martínez, Gonzalo Giráldez, Ana Luz Huete, Marta Grañó, Gonzalo Indacochea, Luis Parra y Álvaro Marín
EDITORIAL EPALSA
YEAR: 2019

*Note: this book is only available in Spanish.

 

Companies are living beings and as such are governed by a life cycle that will take them from their birth to their death, passing through a multiplicity of intermediate stages. They grow, mature, age … And, in that long process, they face a multitude of toxic viruses that can endanger their lives. External factors, such as constant changes in the market, and internal factors, such as good or bad management of your equipment, contaminate your health. To avoid premature death, get a mature youth and minimize the extent of possible infections is written this book. The members of the Huete&co platform provide vitamins and inject vaccines that can be useful to generate healthy companies and, above all, formed by teams that are capable of talks if dysfunctions exist. In this sense, the task of ‘therapist’ is on the management team, the only one with the ability to nurture your business with a mechanism where the strategic priorities are clear and the organizational structure, as well as its human and professional caliber, is competent. Only then will there be sufficient capacity to prevent, diagnose and cure business pathologies that will make the business eternal.

El misterio de reinventarse

AUTHOR: Vicente de los Ríos Medina
EDITORIAL: Exlibric
YEAR: 2019

*Note: this book is only available in Spanish.

 

El misterio de reinventarse presents the keys to the vital experience of reinvention that has helped the author move from life as an executive in a multinational company to work as a business consultant, mentor to managers, teacher and lecturer in the digital transformation field. It is an optimistic book that tries to help professionals understand that they have to be protagonists of their development, through a series of principles, to be able to opt for a better future in the workplace that goes beyond their current position. Reinvention is becoming an almost obligatory option for a large segment of senior professionals in Spain. This book is also written to thank all the people who have backed the author in his reinvention process. The profits from this book will be donated to Cáritas, an organization that always supports people who are going through difficult moments.

logo_fnac

50 líderes que hicieron historia

AUTHORS: Luis Huete, Javier García Arevalillo
EDITORIAL: LID Editorial
YEAR: 2017

*Note: this book is only available in Spanish.

 

50 Líderes que hicieron historia, masterfully describes how certain events and stages in the life of those referred to, men and women from different eras, circumstances and interests, such as Socrates, Napoleon, Lincoln, Marie Curie, Gandhi, Einstein, Hitler, Steve Jobs or Amancio Ortega, among others, have molded their personality and conditioned their way of positively or negatively influencing future society.

The authors also emphasize the role of the conscience, or the lack of it, in their decision-making to understand the implications of their actions and in the quality of their objectives, as well as the phenomenon of sociopathy and the very disintegrating impact that it has on society.

Through these examples, Luis Huete and Javier García highlight the leadership teachings that are behind each character and help us improve in both the professional and personal fields, with the idea of ​​creating more leaders who are going to leave a positive footprint on society.

Vamos

AUTHOR: Marta Grañó Calvete
EDITORIAL: BRESCA (PROFIT EDITORIAL)
YEAR: 2017

*Note: this book is only available in Spanish.

 

This book shows how entrepreneurial initiative is trained. It is based on the proposals of international researchers; the author proposes what to do to become more proactive and gain security when starting projects. With this advice, you are more likely to succeed in new challenges.

logo_fnac

Lo que aprendí del dolor

AUTHOR: Jacobo Parages
EDITORIAL: Plataforma Editorial
YEAR: 2017

*Note: this book is only available in Spanish.

 

When Jacobo could no longer handle the chronic pain caused by his disease, ankylosing spondylitis, he decided not to be daunted by it. Far from that, he undertook a trip around the world, which became a trip into his inner being as well, and regained his passion for swimming. His drive and perseverance led him to swim across the Strait of Gibraltar twice. When a malignant tumor was diagnosed a few years later, his challenge was to swim across the 40 kilometers that separate the islands of Mallorca and Menorca. He achieved that goal in twelve hours, a goal that, until then, had only been achieved by eight people in the world. His book is an injection of optimism, hope and energy, for all who suffer from any kind of pain.

Crea tu propia empresa

AUTHOR: Marta Grañó Calvete
EDITORIAL: Profit Editorial
YEAR: 2016

*Note: this book is only available in Spanish.

 

This book is a practical guide to the steps that are to be followed to start a new business, explaining the procedures in detail that must be met and giving solution to the usual doubts that arise when starting a business for the first time, explaining them in a simple and eminently practical way.

logo_fnac

Liderar para el bien común

AUTHORS: Luis Huete, Javier García Arevalillo
EDITORIAL: LID Editorial
YEAR 2015

*Note: this book is only available in Spanish.

 

Liderar para el bien común passionately defends the axiom that what is good for individuals and for society, almost always, ends up being good for companies. Throughout their book, Luis Huete and Javier García explain that many times the leadership talent of the managers greatly marks the course of society; and offers reflections, tools and historical basis to favor the idea that the leader´s talent is centered in common good being more present in society.

Juega el partido de tu vida

AUTHOR: Ignacio Cañaveral
EDITORIAL: S.L. PUNTO ROJO LIBROS
YEAR: 2015

*Note: this book is only available in Spanish.

 

After passing through Shanghai and the Silicon Valley, Ignacio published his talent management book on emotional intelligence and how emotions affect decision making. Juega el partido de tu vida, is a story turned into a whole program of inner life to get the most out of each one of us. Daily, we face an argumental plot of thoughts, emotions and feelings that stop us from moving in the inner labyrinth of a decisive mental match. Rivals such as fear, uncertainty, power, time, loneliness…are exposed and overcome in this book through a journey of psycho-emotional initiation of the continuous existential unfolding of the human being.

Crear la marca global

AUTHOR: Emilio Llopis
EDITORIAL: ESIC
YEAR: 2015

*Note: this book is only available in Spanish.

 

Crear la Marca Global proposes a practical method to create a powerful brand and its internationalization. The book proposes a branding model that is the result of real research in more than 250 companies and that is being successfully applied in different companies.

The different stages of the branding model are illustrated with multiple examples of international brands, as well as Spanish brands that have been analyzed for this book: BBVA, Freixenet, Tous, Neck&Neck, Imaginarium, Gonzalez Byass, Gin Mare, Liquor 43, Real Madrid, Natura Bissé, Pronovias, Telefonica, Pikolinos, Fermax, Meliá Hotels International, El Corte Ingles, Hispanitas, and Gin Mare. They have all opened their doors so that we may come to know of their hits and misses in brand management.

Cómo pasar la primera auditoría

AUTHOR: Marta Grañó Calvete
EDITORIAL: Ed. Libros de Cabecera
YEAR: 2013

*Note: this book is only available in Spanish.

 

This book is addressed to managers or businessman who will face a financial audit for the first time. It will help explain what an audit is and how to prepare to approach it for the first time. Written in an accessible language that avoids the technicalities, it is bound to become obligatory reading for all those who want to know what account auditing is. It clarifies what the auditor’s role is, and what should or should not be asked for. It also describes what needs to be done when audited, in a very practical way.

logo_fnac

Administración de servicios

AUTHORS: Huete, Lovelock, Reynoso y D´Andrea
EDITORIAL: Pearson
YEAR: 2010

*Note: this book is only available in Spanish.

 

The close interrelationships that exist between the processes of marketing, operations and human resources in the administration of service companies are analyzed in this book. It contains: concepts and strategies that emphasize the challenge of managing service businesses in today’s competitive environment; numerous examples of service companies, especially from Latin America and Spain; important research results about different key processes related to the administration of service business; eight study cases tested in the academy; eight current readings from leading authors in their field of study and practical applications for management.

La mejora del retorno en la vida

AUTHOR: Luis Huete
EDITORIAL: Crescento Publishing
YEAR: 2009

*Note: this book is only available in Spanish.

 

The challenge to improve the return in life requires courageous answers. Each day that passes is one day less. Every moment that could have been good and has not been taken advantage of is a dividend that has not been collected. The purpose of this book is to provide a few tools and exercises for readers that will allow them to develop their personal talent so that they can better manage their circumstances and obtain more personal return from their activities.

Construye tu sueño

AUTHOR: Luis Huete
EDITORIAL: LID Editorial
YEAR: 2005

*Note: this book is only available in Spanish.

 

Construye tu sueño asks questions that hit hard, gives answers that motivate and offers tools to turn life itself –personal and professional– into a passionate reality. Luis Huete –after 25 years of work– has developed the ability to integrate areas that are often in conflict such as: professional and personal, success and achievement, daily events. And this gift –conquered with effort– has allowed him to write some of the most interesting chapters of the “National Geographic” of personal progress. Construye tu sueño is a book to help ambitious people be ready for opportunity and build dreams without going astray.

logo_fnac

Ilusión y beneficios: cómo motivar para crear valores

AUTHORS: Luis Huete, Wouter Van Daalen
EDITORIAL: LID Editorial
YEAR: 2005

*Note: this book is only available in Spanish.

 

A motivated and inspired team will be happier, produce more benefits and create more value for the company. Wouter Van Daalen and Luis Huete present a management model that puts emphasis on creating value for customers and employees with the purpose of improving growth and profitability, revitalizing companies. This book, based on many real cases from Spain, clearly explains how to establish successful companies, managing it in an intense and coherent manner.

Servicios & beneficios

AUTHOR: Luis Huete
EDITORIAL: Deusto
YEAR: 2003

*Note: this book is only available in Spanish.

 

The vision of Servicios & beneficios is to help managers, whether they offer services or not, to integrate once and for all activities that will attract, sell, satisfy and link both customers and employees. It is a manual about business management that takes place in an economy based on service that should be of interest to both industrial and service companies.

logo_fnac

Clienting

AUTHORS: Luis Huete, Andrés Pérez
EDITORIAL: Ediciones Deusto-Tibidabo
YEAR: 2003

*Note: this book is only available in Spanish.

 

Over the years, the concepts and approaches to business management must reinvent themselves so that they can be applied to new and future situations. These new business ideas will directly influence the way new managers establish companies, this is precisely the purpose of this book. The objective is to apply the new principles of business management and develop the “whys” and “hows” of these ideas, and thus understand the proposals for action and the methodology to apply them to real cases in today´s companies and organizations.

logo_fnac