María Alejandra Domínguez

Asesoría en Cultura Organizacional y Coach Certificada


Certified in Benziger thinking test 2019.
Master in Ontological Coaching 2017.
Certified in The Leadership Circle Profile, Coaching Hall 2016.
Certification in Team Coaching, Coaching Hall 2010.
Certified in Life Purpose at TRUE PURPOSE INSTITUTE 2009.
International Diploma in Organisational Coaching.>
Coach of Coaching Hall International, Certified Professional Coach 2009.
Economist with emphasis in Marketing and areas of intensification in Psychology and Business Administration Purdue University, USA.

Professional Experience

Economist from Purdue University and certified coach with 19 years of experience in the real sector in marketing and human development.

Consultant in organisational development and adaptation to change, Strategic and Executive Coach since 2008, working with people at management levels and key leaders in organisations. Currently working with companies in restructuring and change processes, additionally with family businesses and partnerships supporting their change processes and alignment of partners to achieve business objectives. Extensive experience in Life Coaching processes.

Companies I have advised: Norma S.A., Mepal S.A. Propal S.A., La Santé, Ecopetrol, Empresa de Energia de Cundinamarca (ENDESA), FAJOBE S.A., Cardozo Coral y Asociados, VPS, Inversiones Ciudadela Real, Schrader Camargo, FIX constructores, FUNDACION PREMA, Crepes y Waffles, FAJOBE, Mentum, Agromonte, IKALON, COERENZA, COALA, ASTIVIK, PRODESA among others, implementing transformation programmes, leadership, Team Coaching, Management Skills Development programmes and Corporate Individual Coaching.

Director of marketing committee in Coaching Group and manager of commercial planning.

Senior Commercial Professional at Codensa in Marketing Management for more than 6 years in campaign development, product launching, customer management, commercial management, training, product viability analysis and market research.


Academic and professional affiliations

Associate Member Coaching Group SA.
Associate Member Huete&Co.
Ally of Coerenza.
Ally of HHI Consultores.

Professional Experience

Culture Organisational Development Consultant.
Independent Strategic Organisational Coach.
Life coach.
Associate of Coaching Group.
Senior commercial professional at Codensa Marketing.
Marketing Intern at Smurfit Stone Corporation Chicago and at Johnson and Johnson Consumer.

Download profile