Luis Aguirre Briseño

Managing Partner en Ignite Commercial Strategy - Experto en Ventas y Gestión Comercial

Managing Partner en Ignite Commercial Strategy - Experto en Ventas y Gestión Comercial


Degree in international trade.
Graduated from IPADE Business School.
Sales certifications from Kellogg Institute.
Business analysis studies at Wharton School.
Certified by Esade in strategies in marketing and retailing channels.
Certificate in Adizes methodology for organizational transformation.
Certificate at the Johan Cryuff Institute in sports business management.

Professional experience

He has more than 25 years of experience in commercial areas from salesman to commercial director, he has led international companies throughout the American continent and Spain.

Today he is an active entrepreneur, CEO and founding partner at Ignite, a company focused on growing organizations sustainably through evolution and management of business strategies.

He participates as a partner and commercial director in FILA Surface Care System Mexico, an Italian company that is the world leader in surface care and protection.
He serves as an independent director in several leading companies in his industry.

Academic and professional affiliations

Adizes Institute; Associate Member Huete&Co; Mexican Institute of Best Corporate Practices; Mentor 02X; Univa


He lectures on business strategy, sales and international trade in educational institutions and business organizations.
Digital transformation as a catalyst for business strategy.
Grow successfully in 2022 “Route for your strategic business plan.
Aligning the focus of the business; strategic planning and commercial detonation tools.

Collaborations with Companies

Blen; Vitromex (GIS); Grupo URREA; Fluidmaster; Bioscents.; Laboratorios PISA.; Agencia aduanal G Nogueira; BB y asociados – agencia de marketing


Brushstrokes of 100 business leaders 2018, 2019, 2020, 2021 and 2022.

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