One of our first books was in 1992 by Luis Huete. Since then, we have published more than 12 books, translated into different languages, in which we have summarized some of the ideas that we use in our role as trusted advisors. The books focus on aspects of business reengineering, management models, people and culture, customer management, self-leadership, etc.
Crear la Marca
Global
Author Emilio Llopis
Editorial ESIC Editorial
Year 2015
Crear la Marca Global proposes a practical method to create a powerful brand and its internationalization. The book proposes a branding model that is the result of real research in more than 250 companies and that is being successfully applied in different companies.
The different stages of the branding model are illustrated with multiple examples of international brands, as well as Spanish brands that have been analyzed for this book: BBVA, Freixenet, Tous, Neck&Neck, Imaginarium, Gonzalez Byass, Gin Mare, Liquor 43, Real Madrid, Natura Bissé, Pronovias, Telefonica, Pikolinos, Fermax, Meliá Hotels International, El Corte Ingles, Hispanitas, and Gin Mare. They have all opened their doors so that we may come to know of their hits and misses in brand management.
*Note: this book is only available in Spanish.
