One of our first books was in 1992 by Luis Huete. Since then, we have published more than 12 books, translated into different languages, in which we have summarized some of the ideas that we use in our role as trusted advisors. The books focus on aspects of business reengineering, management models, people and culture, customer management, self-leadership, etc.
Marcas con estrategia
Author Javier Lapeña
Kolima books EDITORIAL
Year 2026
What if companies’ biggest mistake wasn’t poor execution, but confusing action with strategy?
In a world obsessed with speed, metrics, and immediate results, Brands with Strategy invites us to pause and answer the question that can truly change a brand’s direction: What does a brand exist for?
Drawing on nearly three decades of experience building and transforming brands such as Lee and Dolores Promesas, Javier Lapeña shares lessons, successes, and mistakes that show that the brands that leave a lasting mark are not necessarily those that do the most, but those that know why they do what they do.
With an engaging style, real-life examples, and a deeply practical approach, the author presents a method for diagnosing, strengthening, and growing any brand through purpose, consistency, and the ability to build lasting emotional connections.
